Senior Shopify Developer · Manchester, UK / Remote
I'm Ali — a senior Shopify developer with 7+ years' experience and 400+ stores shipped, specialising in custom Liquid theming, Shopify Plus and deep ERP/systems integrations for enterprise brands. MSc in Applied AI & Data Analytics.
Capabilities
From pixel-perfect theming to ERP integrations — full-stack Shopify expertise focused on speed and revenue.
Pixel-perfect Shopify themes and sections built from scratch with Liquid, HTML, CSS and JavaScript — no page-builder bloat.
Custom functions, cart and order logic built with Node.js and TypeScript via Shopify's APIs — solving what Shopify can't do out of the box.
Core Web Vitals, on-page SEO and script/image optimization that turns traffic into sales.
End-to-end integration of Shopify with internal ERP systems — syncing orders, inventory, invoicing and shipping across platforms.
Shopify Plus builds, Flow automation and multi-channel store management for merchants operating at scale.
Backed by an MSc in Applied AI & Data Analytics — turning store data into real insight on user behaviour and sales performance.
Selected work
A look at the systems and stores I've built across my recent roles.
Leading end-to-end integration of Shopify with internal ERP systems at Sir Jacob Behrens & Sons, syncing orders, inventory, invoicing and shipping for enterprise clients including Manchester United, WPBSA and FIM Moto.
Owned complete Shopify store setup end-to-end at Redsoda Co. — custom Liquid theming, inventory systems and multi-channel marketing campaigns across dozens of stores.
Designed and built print-on-demand, single-product and dropshipping stores for clients worldwide at XEE Creatives, specialising in custom Liquid theme coding and store marketing setup.
Experience
Manchester, UK — Leading Shopify & ERP integrations for a 190-year-old business, building custom functions, themes and pixel-perfect sections for enterprise clients.
Manchester, UK — Owned complete Shopify store builds end-to-end, from theme development to inventory systems and multi-channel marketing campaigns.
Remote — Built and customised Shopify stores to client requirements, including backend Liquid development, alongside my MSc studies.
Pakistan — Designed and developed 400+ Shopify and WordPress stores; recognised as MVP within two months of joining.
University of Bradford, UK · 2021 — 2022
University of Lahore, Pakistan · 2016 — 2020
Recognition
A selection of the organisations I've helped build and run their Shopify stores.
“Recognised as MVP within just two months of joining as a Shopify developer at XEE Creatives — delivering impactful results in fast-paced environments.”
Contact
Have a project in mind? I'm currently available for new Shopify builds and consulting.