Senior Full Stack Shopify Engineer
I'm Ali, a Senior Full Stack Shopify Engineer, creating fast, scalable and conversion-focused eCommerce experiences for brands worldwide.
About me
I'm a Senior Full Stack Shopify Engineer with 10+ years of experience developing websites and over 6 years specialising in Shopify. I've built and customised e-commerce solutions ranging from single-product stores to enterprise platforms supporting complex workflows and high order volumes.
I specialise in Shopify development, building and extending Shopify 2.0 stores through advanced Liquid development, custom sections and blocks, custom app development, Shopify Functions, Admin and Storefront API integrations, third-party API connections, webhooks, ERP integrations, product data architecture, and bespoke e-commerce workflows, as well as headless storefronts built with Shopify Hydrogen.
I hold an MSc in Applied Artificial Intelligence & Data Analytics and a BSc in Software Engineering, pairing solid engineering fundamentals with AI and data-driven approach to solving complex commerce challenges.
Capabilities
From headless Shopify storefronts to custom apps, APIs and ERP integrations, engineered for performance, scale and reliability.
Designing and building full-stack websites and web applications using React, Astro, Tailwind CSS and modern cloud infrastructure.
Building fast, modern headless storefronts with Shopify Hydrogen, React and the Storefront API for greater control over performance and functionality.
Building bespoke Shopify themes and sections using Liquid, HTML, CSS and JavaScript with a focus on performance, usability and conversion.
Extending Shopify beyond its native capabilities with custom apps, Functions, APIs and backend solutions using Node.js, TypeScript and React.
Building scalable Shopify Plus stores, advanced workflows and automation solutions for growing businesses with complex commerce requirements.
Integrating Shopify with ERP systems, internal platforms and third-party services to synchronise data and automate complex business processes.
Optimising storefronts for performance, Core Web Vitals, technical SEO and user experience to create faster sites and improve conversions.
Building and optimising e-commerce marketing systems across Meta, Google Ads, Klaviyo and CRMs using custom APIs, tracking and automations.
Combining e-commerce, software engineering and AI expertise to turn business data into actionable insights and intelligent solutions.
Selected work
A selection of Shopify stores, integrations and digital solutions delivered across my professional experience.
Shopify App Development
Building AYD Simply Returns, a multi-tenant Shopify public app letting customers self-serve returns via a Theme App Extension, with a prepaid Royal Mail label emailed automatically once a merchant approves the request. Return labels can be downloaded from the return portal or accessed via QR code if the customer doesn't have a printer. Merchants manage custom return reasons, storefront branding and scheduled email reporting from an embedded Admin app.
Shopify Headless Commerce
Built a custom Shopify Hydrogen storefront serving three security-industry brands, Professional Security, Armatus and Bridgegate Security, from one shared Shopify backend. Each brand resolves from a URL path segment, with shared routes swapping header, footer and theming per-brand. Also built a restricted trade ordering channel, a pay-in-full vs. pay-in-instalments toggle with no third-party app, and a monthly auto-rotating password gate for employees only.
Shopify 2.0
Designing and building Dip and Doze's new bespoke Shopify store from the ground up: dedicated landing pages with dynamic sections and blocks rendered through metaobjects and metafields, giving full control over layout. The product form supports dynamic variant-level add-on products, plus size and colour siblings for easy cross-navigation between related variants. Sale automations, also powered by metaobjects, update the whole site for the exact time period of a sale.
Full-Stack Website
Designing and building the Behrens Group's enterprise website from the ground up: a fully bespoke build with multiple landing pages for the group's different businesses, all managed through a custom-built admin panel that lets content be updated without touching the source code. Built from scratch with React and Tailwind CSS, hosted on Cloudflare Pages for complete control over performance and architecture, with blog publishing and form submissions handled through Cloudflare Workers.
Shopify 2.0
Shopify App
Designed and built the Official Snooker Store for WPBSA on Shopify, connected to the ERP system for order, inventory and fulfilment management. I also built a real-time single sign-on bridge between the store and WPBSA's new Play Snooker app, so app users shop without logging in twice. A custom API syncs PlayPlus membership status the instant it changes, automatically applying the 10% subscriber discount, replacing a $149/mo app that only updated status at login.
Shopify 2.0
Built and maintain multiple storefronts, including The Hybrid Games, Valor, Sale Sharks, The Sugar House and LUSU, all hosted on a single Merch Team Shopify store. Each one looks, feels and functions like a fully independent store, with its own theme, custom sections and logic (All of them run their own custom cart flows), while session handling keeps shoppers locked to the storefront they landed on. Every storefront still syncs back to the same ERP behind the scenes.
Experience
A timeline of the roles, companies and studies that shaped my path in Shopify and web development.
Based in Manchester, UK, leading Shopify Plus development, ERP integrations and headless commerce builds with Shopify Hydrogen for a 190-year-old enterprise business, architecting custom themes, Shopify Functions, pixel-perfect sections and scalable backend solutions.
Based in Manchester, UK, owning complete Shopify store builds end-to-end, from theme development to inventory systems and multi-channel marketing campaigns.
Based in Pakistan, designing and developing custom Shopify and WordPress stores across print-on-demand, drop-shipping and single-product builds; recognised as MVP within two months of joining.
Based in Pakistan, designing multiple full-stack websites using C#, ASP.NET MVC, Firebase, HTML, CSS, JavaScript, jQuery and Bootstrap.
University of Bradford, UK · 2021 - 2022
University of Lahore, Pakistan · 2016 - 2020
Recognition
A selection of the organisations I've helped build and run their Shopify stores.
Contact
Whether you need a custom Shopify build, a headless storefront, custom app, complex integrations, performance optimisation, a scalable enterprise website, or a bespoke full-stack solution, I'd love to hear about your project.
